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Merits I



Merits I


Evelina works with clients, as well as initiatives that she creates herself or together with other dedicated changemakers.

Here you can read more about a select few of the initiatives and clients Evelina has been involved with over the last couple of years.

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Merits III

Merits III



Work with our client Caritas performed by Evelina Lundqvist, through The Good Tribe in Austria. Community Cooking is a Caritas Vienna initiative. It's an international meeting point for people living in the communities surrounding the old Anker bread factory.

Our task was to help develop social business ideas revolving around cooking together, which could be offered to companies in order to find ways of co-financing the charitable community cooking activities. We facilitated the social business development process, gathered business intelligence, innovated new services and created a marketing strategy. The process was truly participatory, including employees across several Caritas' branches.

Visit Community Cooking on Facebook and partcipate in one of their open cooking events held every Tuesday in the Brotfabrik in Vienna.



Work with our clients the City of Östersund and the County of Jämtland Härjedalen, by Evelina Lundqvist, through The Good Tribe in Sweden.

Our task was to evaluate and analyse the needs of local businesses in the cultural and creative industries to internationalise and export products and services. We conducted research, interview with key stakeholders, created and distributed an online service which 80 local business, NGOs and other organisations filled out, analysed the materials, and authored the report. The report has since been distributed and presented by Evelina and the client in different regional and national fora.

Download the summary of the reportthe report and the summary of the questionnaire (all in Swedish), (PDF).



Stoppa ryket! was based on the experience gained through the municipality's work on the Antirumours campaign 2014 and 2015. In 2017, the initiative entered a new phase where The Good Tribe in Sweden was commissioned to develop the initiative on behalf of Botkyrka municipality. Stoppa ryket!  is directly linked to Botkyrka municipality efforts to reach the goals in their Equality Strategy.

Our task was to develop the initiative, organise Antitumour Cafés and write the method handbook Stoppa ryktet! (Stop the rumour!), which NGOs and private citizens can use in their work for a society free of prejudice and xenophobia.

On the team: Evelina Lundqvist, Josefin Branzell Hertz, Caroline Rhawi and Nohadra Heido.

Buy the book (in Swedish) here.

Photo: Josefin Branzell Hertz

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Merits IV

Merits IV


UCCN2016 (2015-2016)

Work with clients, the City of Östersund and the County of Jämtland Härjedalen, through The Good Tribe in Sweden. In the team: Evelina Lundqvist, Elisabeth Wadin and Emelie Lundqvist.

Leading up to the UNESCO Creative Cities Network's global annual meeting, The Good Tribe has been commissioned to gather local and regional stakeholders interested in offering activities to the county's residents. Our work resulted in the Culture and Gastronomy Week, 12-18 September 2016. 

Follow the creative process on Twitter and Instagram.



Work with client, the City of Graz, through The Good Tribe in Austria. In the team: Evelina Lundqvist, Alexandra Poetz and Vera Tödling. 

UmweltZirkus is a participatory festival where the visitors can experience and learn more about sustainable life in the city. The Good Tribe conceptualised and organised GrazerUmweltZirkus 2015 and 2016. Ca 5000 people visited the festival each year. In 2015 ca 80 organisations offered activities to the public, by 2016 the number had risen to 100 organisations.

 Watch the movie clip with impressions from UmweltZirkus 2016.


ZERO WASTE JAM (2012-2015)

Own initiative. In the team: Evelina Lundqvist, Michael Bauer-Leeb, Marta Cociancig, Helene Pattermann, Cornelia Diesenreiter, Arne Heß and Zora Göschl. 

Making jam out of fruits that would otherwise be thrown away. Sometimes it's time to kill a darling. This happened to Zero Waste Jam, which is no longer an active project.

Evelina is however, continuously getting requests to advice or mentor others that want to pursue similar goals working against food waste. 

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Merits II

Merits II


MASTER'S THESIS: Social Entrepreneurs and Business Angels — A quest for factors facilitating business relationships (2011-2012)

Authors: Michael Bauer-Leeb and Evelina Lundqvist

Exploring the potential for increased prosperity by investigating the potential of business angels and social entrepreneurs engaging in business together.

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This cluster of initiatives - partly based on our own work, partly work for clients, is deeply rooted in The Good Tribe's capacity to train and empower youth to create and realise ideas that benefit the development of the youths' own communities. The three initiatives mentioned above are now merging into their own organisation, The Good Talents.

In the team: Gayathri Rathinavelu, Sandra Kinnaman Nordström, Evelina Lundqvist and Ida Lemoine.

earth_re_create.png (2009-2011)

Own initiative. In the team: Evelina Lundqvist and Alexandra Poetz, later joined by Gayathri Rathinavelu and Sandra Kinnaman Nordström. 

What started as an experimental Clothes Swapping event in Graz, evolved into an international youth exchange and training for young artists from Sweden, Austria, Germany, Spain and Latvia. The initiative explored the connections between climate change, human rights and youth's consumption and creation of fashion.

The years in brackets indicate Evelina's involvement.